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‘A rider is a set of requests or demands that a performer sets as criteria for performance.’


‘A rider is a list of requests for the comfort of the artist on the day of the show.’


‘A rider is a document which specifies the types of equipment to be used, the staff to be provided, and various business arrangements.’


Fashion Rider Mission Statement

To be a positive force in the world of fashion by promoting members throughout the industry, providing exciting job opportunities and supporting them with valuable advice to ensure their journey is a long and successful one.

Susie Doenhoff- Director of Fashion Rider

For as long as I can remember I have had a love for all things creative; my journey has enabled me to build my business, and proved to be the greatest education of my life … so far.

It is now 2018 and I am proud to present a new and improved version of Fashion Rider! Together with the assistance of some fantastic people, each an expert in their own field, we’ve worked tirelessly to improve the user experience. Members now have even more control over their profile and users are benefiting from a sophisticated search engine and a ‘Verified Members’ option to more easily find the expert professionals they are looking to work with.

We have also launched our own dedicated Jobs board: Fashion Rider Jobs

The Verified Member status now offers a much easier solution to reward those who are committed to improving their skills and offering excellent customer service.

How did Fashion Rider come about?

Creativity is in my DNA, much of my childhood was spent drawing, creating and building my latest project, usually something to do with another passion of mine, the natural world.

As a teenager I developed a love of design, and prompted still further by my frustration with the lack of choice and uniqueness, I turned my creativity to fashion.

For me, what I could afford in my late teens, early twenties were typically either available to all as on the High Street fashion, or Designer which was too expensive for my pocket. A dilemma made worse as back then the ‘longer length’ was unheard of and there simply wasn’t anything like the choice we have today.

It was while weighing up my choices as to what I should do next I first became aware of how much UK talent seemed to be going to waste. Designers were often disconnected from the resources necessary to set up their own labels and I found I had a burning passion to change this.

Whilst taking time out to travel across South Africa I had the opportunity to experience how their market gave much needed opportunities for young designers to sell their collections; encouraging them and promoting a flourishing and diverse fashion scene. This exposure to a different business model resonated with me as something I wanted to bring home to the UK and expand upon.

Recognizing a huge gap in the UK market for original, unique but essentially affordable fashion my business idea was born. It was originally to be called ‘Fashion Launch’ and would have been a platform for independent designers to showcase and sell their designs.

After my travels, I went on to become a graduate of Manchester Metropolitan University with an honorary BA in Design & Art Direction but it would be a few years yet before I would be confident my skills and experience matched the requirements to see my idea flourish.

I’ve since developed and refined my original concept to include photographers, MUAs, stylists and musicians. I wanted to include all fashion professionals that were needed to create something great and this was the inspiration for the name Fashion Rider.

A ‘Rider’ being a list of things needed to put on a great performance.

Working closely with the Fashion Rider members it became obvious to me that having a great portfolio and exposure wasn’t enough to create long term success. Regardless of talent, many creative professionals are unprepared for the responsibilities of running a business. Fashion Rider now works hard to identify critical business needs and build relationships with those industry expert’s best suited to offer solutions.

Building Fashion Rider has by far been the hardest and most rewarding task I’ve ever undertaken. When you set out to be the leader of your own efforts, establishing yourself and going it alone, there’s rarely anyone to really hold your hand. As a freelancer in any market it is even more challenging. You are responsible for everything, all the shortcomings, but equally all the achievements too.

I know exactly how this feels and want you to know that Fashion Rider is here to support you in any way we can along your journey.

Susie x

Fashion rider are a fantastic website to get promoted as a make-up, photographer fashion designer.

The team were very helpful and answer any questions you may have in regards to your profile to job offers etc.…

1 week later I was offered a Job for a TV project. This was thanks to fashion rider’s promotion team who work tirelessly to make sure you are scouted by the top people in the industry. And promote you on all the social media sites like Facebook, Instagram, and Twitter etc.…

I highly recommend this site to anyone starting in their career as a make -up artist, fashion designer, photographer etc.… Or if you are professional who has been in your career for years.

Thanks, Shabnam Patel – Make-Up Artist

Running a concept store and womenswear brand means I am constantly on the lookout for industry connections and Fashion Rider is the ideal platform for us – not only is Susie attentive, efficient and hosts an easy to use, pro-active platform, but also a wonderfully inspiring community! Highly recommended whether you are just starting out or established – this site has everything!

Rebecca @ REIN

‘I just got an amazing 6 day shoot with a company who saw my work through Fashion Rider. Thank you Fashion Rider! its a great place to have your work on where new clients can search for you where you may not of had the opportunity to find.’

Rey Kingne – Photographer

I just wanted to say thank you to Fashion Rider for having me listed on your directory. I have been wanting to do more commercial work now that my son is in full time school, and was contacted by Halo Designs via my listing on your site. I was booked for a national campaign for Slumberland Mattresses. I have also made some new connections which will hopefully lead to more work.

Vicky King – Makeup Artist

Amazing agency!!! I’ve only been on their site for one week now and already got my first paid job. looking forward to more work through them. highly recommend!!!


I cannot recommend Fashion Rider enough, it’s a great way for me to showcase my latest work and seek new contacts. Susie is always so helpful and friendly, she is quick to reply to messages as well, i’ve always had fantastic service from her. I love the look and feel of the website as well, its fresh and vibrant which is great because it reflects it’s members. I also like that its a national service, I’ve been with fashion rider over a year now and have had several fantastic opportunities through them. Thank you Susie!

Sarah Vaites – Makeup Artist

Fashion Rider is a great platform to get noticed by other creatives and bring them together. Susie is always really helpful when we have wanted to update our profile and always gets back to us very promptly. Thanks Susie and looking forward to seeing what the future brings in Fashion Rider!

Valpuri Vihriala – Designer, V & Urchin

Hi there Susie, I just would like to say a great thank you for your professionalism regards to your company. It helped me make contact with a great company whom I think I’ll be working with again…fingers crossed. Thank you so much.

Rachael Dutton – Makeup Artist  

“Registering on Fashion Rider was made so easy thanks to Susie as she helped all the way. I have been a member of this creative platform for a few months now and have already been contacted for a number of projects. Susie has also put me in touch with experts within the industry. I would definitely recommend it”

Sofia – Designer

“Climate Week was delighted to find Fashion Rider – we needed a photographer with good experience, willing to work to a tight deadline on a strict budget, and they really came through for us! I received a phone call the day I submitted an enquiry, and they knew exactly what we were after. Climate Week is now working with a photographer recommended to us by Fashion Rider and we’re extremely pleased with the results. They are a great point of call and provide excellent service. We will definitely be looking to work with them in the future.”

Hannah – Climate Week

“I contacted Fashion Rider asking if they knew anyone who could help with marketing and PR to get my business to the next level. They got back to me recommending a company who I now have brought on to help manage that part of the business. Fashion Rider are well connected and their help is considered and relevant. Much appreciated”

Sven Eselgroth – Photographer

“Fashionrider is a platform that connects people from the industry. Great concept, great design, it’s a new site that hopefully will bring some much needed fresh wind into the northern fashion scene.”

Constanze Friedrichs – Designer

“I’ve been really impressed by, the site is a great way for suppliers and creatives to find each other. The team are really helpful, professional and good at communicating, making everything go smoothly from start to finish. I’d be happy to recommend them to anyone.”

William Davies – Photographer

Setting up your Fashion Rider profile could not be easier.

First if all follow this link: Sign up

Then all you need to do is choose your profile type, fill in your details, add some great images and we’ll have you up and running in no time. Your work will be displayed alongside the top UK professionals, so make sure your best images are uploaded.

As your profile image is the one that shows in the directory and will be what employers see first, make this the best work image you have, no selfies please.

Want to find out more or maybe you want to have a chat with us? No problem just get in touch here: and leave us your details. We will get back to you as soon as we can.

We look forward to you joining our community.

Our Supplier Directory provides a comprehensive list of businesses relevant to the music and fashion industries. Whether you’re after suppliers, venues, studios or industry contacts the Fashionrider business directory is your first port of call.

To be included in our Business directory, contact us.

With hundreds of artists and industry professionals using the site each day, is a great source of low-cost highly-targeted advertising for businesses in the creative industries sector. Advertising space is available in the following areas:

Supplier Directory
Paid inclusion in the Fashionrider Supplier Directory secures you the top spot in the listings and an extended business profile with links to your website, providing you with a rich source of valuable targeted traffic.

Home Page
Choosing from one of four advertisement spaces on our home page will get your business noticed and increase the flow of high quality traffic to your website.

Paid inclusion in our newsletter gives you a pride-of-place banner in a monthly bulletin read by the great and good of the music and fashion industries.

For rates, please contact us.

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